Respect the Hustle
Rockstar Energy is made for the hustle. As a brand that was born and raised in LA, we wanted to find a meaningful way to pay homage to its hometown to celebrate the Super Bowl coming to the city.
We focused on local street food vendors, who face strict city codes, regulations and prohibitive fees that make it almost impossible to operate legally. In partnership with Revolution Cart and some of LA’s biggest street artists, we created five fully licensed street food carts and gifted them to five local food vendors to help them continue fueling the city. Each food vendor was paired up with a local artist who took inspiration from the vendor’s story to redesign the cart exterior.