General Electric is a beloved American manufacturing company. However, the GE we all know and love is no longer. When the company announced it would split into three companies focusing on aviation, healthcare and energy, they needed to show how the change was another evolution in GE’s legacy.
Without some of the most iconic breakups, we wouldn’t have some of the most iconic people or companies. And this “break up” was no different. We created a campaign to evolve how GE is building a world that works into a future that works, too. It emphasizes the impact that three distinct, focused GE business will have on the world as we step into a new era of impact.
The campaign ran across all corporate channels, including a long form film for the GE website, a GE throughout the years film, social posts, digital banners, newsletters and even Zoom backgrounds.