House of Hoops
Built By The Game
As lead agency for Nike & Foot Locker’s House of Hoops, we’ve built a thriving community of engaged sneakerheads. In 2020, we needed to rethink our positioning to take advantage of our unique space in basketball and sneaker culture.
House of Hoops is the only retailer made for basketball, by basketball. We don’t just play the game, we live it. We exist because of it. House of Hoops is Built By The Game.
We launched our new positioning by thanking the game for all it’s given to us, on the day the NBA returned from its 2020 season hiatus. We also produced series of modular content reflecting everything basketball gives us, and everything we give it in return.