The internet has made it easier than ever to make bets from the comfort of wherever you are. However, the internet can be a lonely place, and people don’t bet alone. They have a friend group they bet with, sharing ideas and talking trash. Betting is inherently social.
Wynn Resorts set out to reintroduce this reality and disrupt the category with a new online betting app, WynnBET, that brings casino and sports betters together to make winning a collective, shared experience. Our challenge was to introduce WynnBET as the betting app for those who believe winning is a team sport.
We partnered with Ben Affleck to direct and star in an integrated campaign that featured marquee talent Shaquille O’Neal and Melvin Gregg as they traveled the strip to the legendary Wynn Las Vegas Casino, playing and winning along the way. The campaign ran across all channels including linear and connected TV, digital, social and OOH placements.