Who We Are
We believe brands can be cool as long as they never, ever try to be cool. They should have a point of view if they join a conversation. We expect a lot from the brands we work with because we expect a lot from ourselves.
Through diverse thinking, candid conversations, and an obsession with making each other better, we make work people love.
Where We Are
55 Water St,
Brooklyn, NY 11201
120 SE Clay St.,
Portland, OR 97214
10900 Wilshire Blvd,
Los Angeles, CA 90024
7th Floor, Aldwych House,
London, WC2B 4HN
HEAD OF LS
As Head of Laundry Service, I work with our teams to create an environment that prioritizes collaboration, growth and diversity. I also oversee Cycle, our sibling company focused on creator marketing and branded content. I partner closely with our clients to ensure we’re consistently delivering meaningful, impactful work.
Since joining LS+Cycle eight years ago, I’ve had the opportunity to guide the business through incredible growth and change, helping it evolve from industry upstart to global, award-winning agency.
On my Twitter you’ll find sober retweets about mobile platform paradigms. On Instagram you’ll meet my exceptionally photogenic wife, kids and French Bulldog, all of whose content consistently outperforms mine.
As Managing Director, you’ll often find me jetting between Portland, LA, London and NYC, working with our clients and account teams. I’m committed to helping our clients achieve their needs with authentic creative and smart strategy. When I’m not working you can find me hanging out with my dog Chino.
CHIEF MARKETING OFFICER
Hi there, I’m the CMO at Laundry Service and our sister company, Cycle. I oversee new business and growth, making sure we partner with brands who want to do great work and build meaningful relationships. I’ve been here since 2014, helping us grow from a small, single-office shop to an award-winning, global, full-service agency.
I love what I do. Working in new business requires constant progression and evolution, and I’m fortunate to have amazing coworkers who are always pushing the boundaries of strategy, creative and media.
Before joining Laundry Service, I oversaw new business and client partnerships at global agencies within IPG, WPP, and Publicis. I was born in Iraq, grew up in Michigan and am a fiercely loyal Wolverine. Go Blue!
Co-Chief Creative Officer
I’m a husband, dad, athlete, Sopranos enthusiast and Executive Creative Director here at Laundry Service. Before returning to the agency world, I was client side with roles at Nike and Jordan Brand, where I was also a Laundry Service client :grimacing:.
I’m passionate about pushing boundaries and bringing non-traditional, creative thinking into corporate settings. My experience spans across Sports, Spirits, Fashion, Beer, Auto, QSR, CPG and more.
I’m committed to thoughtfully challenging my team and our client partners to find the best ways to solve problems, create meaningful conversations within culture, and foster a diverse, inclusive and collaborative culture.
Co-Chief Creative Officer
Hello Dear Reader, I am Matt Walton. I share the role and responsibilities of Co-Chief Creative Officer with Danny here at LS.
Arriving at Laundry Service by way of Anomaly, R/GA and Sid Lee, I am here to examine and reimagine our industry’s most enduring traditions with creative solutions that overcome the rising demands of relating a brand’s purpose and products to a person’s needs and interests.
In fewer words-
I work with the team and our partners to mint new ideas that reset the bar.
When not working, I live in Laurel Canyon with my wife and two daughters, our Himalayan cat, and the ghost of Mama Cass.
While I’m happy pursuing the endless potential of our creative industry at LS, I still dream of moving to Chicago and writing bad plays that no one sees.
Head of Strategy & Media
Hi, I’m Head of Strategy & Media at Laundry Service. I’ve been a strategist my entire career at agencies in NY, LA, Seattle, San Francisco, and Shanghai, except for a few years as a substitute teacher. I started as an executive assistant, which taught me humility and resourcefulness—values I use today. Before that, I went to law school where I learned the art and science of critical thinking and piecing together compelling narratives that persuade, and hopefully make people smile. I’m committed to finding creative solutions to complex business issues for clients. I live in LA with my two cats, George and Robey, and when I’m not traveling or working, you can find me at the gym or on a roller coaster.
Hi! As SVP of Production, I’m responsible for all aspects of content production for Laundry Service and our sister company, Cycle. Since joining in 2017, I’ve had the unique pleasure to work with a team of outstanding production professionals to develop content for some of the greatest brands in the world. Seeing these incredible creative concepts come to life is what drives us every day!
Prior to Laundry Service, I spent much of my career in production and operations at Madison Square Garden Networks. I also helped launch an international sports network and consulted for various media companies and digital publishers.
In my downtime you can usually find me in a hockey rink somewhere in the northeast watching my son play, or on the soccer sidelines coaching my two girls.
EVP, Global Strategy & Insights
I lead the global insights team for Laundry Service and our sister company, Cycle. My team and I develop strategic frameworks that identify growth territories for our partners, and design and assemble best in class tools and methodologies to action against their needs. We’re also responsible for keen measurement of execution to ensure optimal results for our clients’ investments.
I’m a veteran of the brand world with over 20-years of experience building brands globally. I’m passionate about finding core insights upon which to build strategies that unlocks growth today and in the future. By assembling world class research and insights foundations across some of the biggest brands in the industry, I’ve brought new capabilities and action to the likes of Unilever, Nestle, Novartis, and most recently PepsiCo.
SVP, Client Services & Operations
Ah, you picked me… thanks! I’m the SVP of Client Services & Operations at LS and have been with the team ever since we started the business. At LS, I oversee all-star account teams and ensure that we’re always meeting our clients’ business objectives.
From social media and traditional marketing to PR programs and event management, I’ve spent years exploring how the culmination of these techniques impacts a business. I’ve enjoyed representing some of the world’s biggest brands like MasterCard and Stand Up To Cancer, as well as major entertainment properties like Madison Square Garden and the Times Square New Year’s Eve celebration. Go big or go home, right?
On a personal note, I love nail polish, Christmas and Justin Timberlake… but not necessarily in that order. Follow me on Twitter for more.
VP, Client Services
Hey there! Good choice to click my photo. I assume you want to read a funny story or witty line about marketing. I’m not going to give you that. BUT, I’ll give you 2 truths and a lie and you can hit me up on Twitter with your guesses.
I’ve been banned from Ebay
I have a dog named Chino
I have over 130 pairs of shoes
Born and raised in Oregon and I have been with LS for over 5 years and at Nike before that. I’m here to help with any and all of our client’s needs and oversee our account teams on the West Coast.
Always online and always down to talk sports. Don’t be shy.
VP, BRAND PARTNERSHIPS, CYCLE
I lead the brand partnerships team at Cycle, an influencer marketing and branded content company. Our team partners with the most relevant people in culture to make our client’s dreams a reality. Seeing campaigns come to life is what makes my job so rewarding.
When I’m not online, you can find me planning my next travel adventure or assembling a fancy cheese board.
Oh hi!! Negar here. My motto you ask? When given an opportunity, deliver excellence and never quit.
I’m a 15-year veteran of making magic with experience across the content spectrum from commercials and documentaries to a variety of television formats including reality, scripted, and food competition shows. I now oversee production on the West Coast for Laundry Service and our sister company, Cycle.
VP, Paid Media
I’m the Paid Media lead at Laundry Service, overseeing a team of media wizards who specialize in the art and science of media planning and buying. We relish in organizing the chaos that is today’s media environment, driving measurable business growth for our clients and creating meaningful experiences for their audiences.
I’ve worked in many capacities in our industry, and I mean it when I say: I love my job. Brilliant people, fascinating clients, and the opportunity to flex both hemispheres of my brain.
Outside of this, I love to travel (ask me about my wedding in Marrakech if you have a few hours to spare), get lost in sci-fi and fantasy novels, stay up late exploring NYC, and obsess over a variety of sports.
VP, BUSINESS DEVELOPMENT, CYCLE
I lead the new business teams at Cycle, an influencer marketing and branded content company. Our team is a group of forward-thinkers, relationship-builders and multitaskers. I’m passionate about the digital marketing space and helping brands partner with talent in new ways that help drive business results.
Outside of work you’ll find me adjusting to life as a new dad or planning a visit to a new MLB ballpark (20 down, 10 to go!)