Android
Google I/O
Google I/O is the annual developer conference held by Google in Mountain View. While I/O is historically the center of the universe for the tech audience, we created a moment for all eyes to turn to Android to engage everyday people in the Android community.
Along with live posts during the keynote, and sharing ongoing social content over the course of the two-day event – we created a campaign to launch Android’s renewed, fresh tone of voice on social and engage Android users where they are. Instagram reels content was made by our creator who embodied the brand to speak like people on the internet to close the loop on who Android is.
