In 2015, Muscle Milk came to Laundry Service to help make their brand more approachable for the everyday athlete. They were well aware of the “bro” image they’d acquired over the years and wanted to prove that they were a brand that had something for everyone.
One of Muscle Milk’s biggest goals in 2016 was to grow their following and connect with active females. After Laundry Service evaluated the landscape, we were able to identify insights and stories to tell that made sense for the brand. We’ve been able to build authentic connections with content that speaks to the mental and emotional elements of fitness unlike any other brand in the space.
Part of this approach includes an Everyday Athlete video series that tells real stories of everyday athletes sourced by Laundry Service. The series has been the most engaging and top performing content Muscle Milk has published to date.