Never Stop. Never Settle.
Never stop. Never settle. is what Hennessy represents, but it wasn’t coming through in their social content. By developing a deep understanding of their audiences’ interests and passion points, we were able to develop an authentic campaign that brings the brand to life through the people who embody their message.
Never stop. Never settle. is now an ongoing video series by Hennessy, featuring the most talented and influential people across art, music, business, fashion, sports and more. Each video drives comprehension around Hennessy’s brand core, resulting in awareness, consideration and purchase intent for their various products. In addition to long-form hero videos, ranging from 1-2 minutes, we also produce a high volume of premium micro-content, including short videos, cinemagraphs, .gifs and photos. Doing so allows us to create and distribute content at the speed of culture, and drive users through the funnel as we convert them to fans, loyalists and advocates.
In just the first 8 months after launching this video series, and operating with the same paid media budget YoY, we’ve increased the brand’s reach on social over the previous entire year by more than 100%. That’s the result of creating the right content and delivering it to the right people on the right platform at the right time.