Bud Light has long been a major player in cultural occasions all across America, from top music festivals to huge sporting events. But with interests spread across so many entities, it’s important to make sure audiences are able to discern what the brand really stands for.
At the beginning of the 2017, Bud Light aimed to tackle that challenge with a new brand platform, Famous Among Friends, created to highlight moments big and small that bring friends together around America’s favorite light lager. They teamed up with Laundry Service to help push the brand in a new, creative direction across digital platforms. Since then, we’ve helped to deliver a consistent, premium approach to lifestyle-focused content that embodies the brand message with the product positioned right at the center of these gatherings.
What’s more, we’ve extended this creative approach to the brand’s ongoing interest in real-time marketing, sending teams to create content around events like NBA All-Star Weekend, SXSW, and Lollapalooza. We also launched the brand’s presence on Instagram Stories, giving our audience an inside look at Bud Light’s activations during some of the coolest events in the country.