Adobe’s new corporate responsibility initiative, Project 1324, empowers young designers to use their creativity for positive social impact.
Adobe tapped Laundry Service to develop and execute a holistic marketing strategy for Project 1324. The initiative began by creating a global media strategy and social playbook for Project 1324, and enlisting relevant creative influencers to bring the brand positioning to life.
In addition, Laundry Service and Adobe work collaboratively on partner initiatives. We teamed with the Malala Fund on #WithMalala (withmalala.org) to give artists the opportunity to promote education equality using Adobe’s apps, and with Sundance Institute on #SundanceIgnite (sundanceignitewhatsnext.org) to launch the careers of emerging filmmakers focused on social justice.
In the 4 months post-launch, Project 1324 received 50M total impressions, 2.5M video views, 2.2M engagements, and 80K new followers.
Adobe aims to inspire creatives to produce their most impactful work. By combining social purpose with compelling content to inspire and mobilize audiences, Project 1324 gives young artists a strong platform to create with purpose.