Let's Talk Legacy
UBS wanted to become the go-to financial partner for ultra-high net worth athletes and entertainers. As a new player in the space, the brand needed to break combat the view that they were too exclusive and conventional. Athletes and entertainers today have the power to impact culture in big ways. They can be a force for good in the world, championing causes close to their hearts and changing lives along the way. We reframed the conversation away from just financial gains to focus on what our audience was really working towards, and what they were leave behind: a legacy.