Nike x Foot Locker Nike x Foot Locker

Nike x Foot Locker

We partnered with Nike and Foot Locker to build relationships with young sneakerheads without alienating OG sneaker collectors.

Our approach was simple: tell great stories, hero the product, show love to both audiences, and partner with the talent, influencers and athletes that drive culture. We’ve executed dozens of campaigns across multiple product launches and cultural moments, leveraging social, digital, custom packaging, retail experiences and live content.