Meta
Gen AI
We led Meta’s most ambitious AI project ever, launching 48 unique AI powered chatbots.
We conceptualized, developed, and launched each AI character on Instagram with a suite of content bringing their personality and backstory to life. Some of the characters were portrayed by well-known public figures including Kendall Jenner, Tom Brady, Snoop Dogg, Naomi Osaka and Paris Hilton.
Each week, we produced new content to for each AI character on Instagram, enabling users to interact with AI in an entirely new way.