Luminous Diamonds
Brand Launch
![case study logo](https://ls247laundryse.wpenginepowered.com/wp-content/uploads/2021/05/bronze-statue-6a449e2c99517402bd27d81071c57ce0df00dfc9563ef6f98ad2b6742950aee6-228x300.png)
To launch Luminous Diamonds, we shook up the dated, cliché category with a bold 360 campaign that focuses on the badass women who will be wearing the collection. The Clio-awarded work spotlights women who push beyond various societal, professional, cultural and familial pressures, turning their resilience into greatness.