House of Hoops
All Star Weekend
NBA All Star Weekend is an important moment for basketball, and as a result, a very cluttered time for brands to break through. We partnered with dozens of influencers to make House of Hoops the online hub for All Star Weekend, bringing it to social channels. We amplified their voices with paid media–growing our following by over 15,000 and increasing brand awareness by 5.3%–all in one weekend.