Fight Night Immersion
Super-middleweight boxing champion Canelo Alvarez returned to Las Vegas to complete the trilogy battling his opponent, GGG. To build on the hype while showcasing the excitement of the match, we delivered an immersive experience that drove up consumer participation.
Each year during a Canelo fight, the locker room live stream is a moment that allows fans to feel like they’re part of the fight weekend. We elevated the experience by providing fans and viewers with a multi-camera view that offered a 360 experience they wouldn’t forget. Fans watching on social showed up in record numbers to support Canelo in what would result in a satisfying career-boosting achievement, and demonstrated once again how Canelo embodies Hennessy’s brand mantra: Never Stop, Never Settle.