Chrome x McLaren US Partnership Launch
When Google announced its partnership with the McLaren Racing, it brought the best of Google products to McLaren to provide a more seamless technology experience, and throughout the season, McLaren used Chrome browser across its operations, with the goal of improving on-track performance. When F1 came to the Circuit of the Americas in Austin, we saw it as an opportunity to give Chrome a role in the cultural conversation.
Our audience loves the speed and competition of racing—so we developed a strategy that aligned Chrome’s incredible speed with elements of the race experience. We brought the excitement of F1 to the fans both onsite at the event in Austin and via our social and digital channels.