Gatorade

We collaborated with Gatorade to launch a 2025 March Madness TVC featuring Gatorade athletes Paige Bueckers, JuJu Watkins and Cooper Flagg. The spot, titled “The Take,” is Gatorade’s latest extension of the iconic “Is IT in You?” campaign.

The film explores the idea that giving your all for the game means embracing the noise, hype and distractions, and that with relentless preparation, “IT” rises above to meet the moment. The film is narrated by the elite Gatorade athletes, demonstrating the “IT” that fuels some of the best in the game and provides an inspiring message to focus on what’s within.

The spot aired on linear TV starting through the duration of the March Madness tournament. It was also streamed on March Madness Live.