Android showed up at CES 2023, the world’s largest consumer electronics trade show, with an installation that boasted tons of demos showing how tech works better for everyone when it works better together. The only problem is that CES is a long way from most of our social audience and also not open to the public.
So we brought the action of CES to our fans! We worked with in-house content creators to produce interactive pieces at CES that let audiences decide which demos we covered next. We also brought them exclusive insider discussions with Google VIPs and worked with influencers to cross promote the event through the lens of its lifestyle focus. Ultimately, we were able to translate an exclusive physical experience into one that could be shared to millions of our followers across social, putting the CES experience right in the palm of their hands.