Starwood Hotels & Resorts
Starwood Hotels and Resorts is one of the world’s leading luxury hotel companies, with a history that dates back over 100 years to the classic St. Regis New York location. Tasked with expanding awareness of both the St. Regis and Luxury Collection brands, we send creators and influencers from their homes in the U.S., Indonesia, Sweden and Japan to Starwood destinations in Jaipur, Rome, Mallorca, Bangkok and more to explore, experience and document all that Starwood has to offer.
Between owned and earned content – amplified with paid media – we have been able to scale Starwood’s engaged community across Facebook, Instagram and Twitter. Aligning #GlobalExplorer with the Luxury Collection campaign, the hashtag became a hub for hotel guests and travelers to share their experiences, just as our influencers had. This led to over consistent use of the hashtag in UGC and earned Luxury Collection over 100 million impressions on Instagram.