"... this was some pretty crafting marketing." - Portfolio.com

We collaborated with Skanz to hold an event to create a 10K square foot QR code, the largest QR code of all time. Then, naturally, we went skydiving so we could scan our QR code and test it out! It worked! And anyone that scanned the code in the video on YouTube was entered into a contest to win tickets to the Watch the Thone tour. After entering the contest by supplying an e-mail address, users could share their contest entry across social networks to increase their chances of winning, and were driven to the Skanz website. The video was featured in Mashable, Porfolio, and Ad Age.