LG USA Mobile
We partnered with LG to create a multi-channel, always-on approach to digital that resonates with their existing audience, and also appeals to new key communities in photography, travel, fashion and culture. The result is an ecosystem of engaging, entertaining, useful social content — most of which is shot on LG devices!
Since working together, LG’s monthly reach on Facebook increased 3,273% and post engagements increased 1,652%. We also launched the brand’s Instagram channel, leveraging the world’s best influencers and content creators. The work has drawn praise from LG’s carrier partners, the photography community, and Instagram executives.