For decades, the Jordan brand has been making an incredible impact on culture, sports and marketing. Its highly engaged and passionate social communities reach nearly 10 million people around the world, inspiring them to #TakeFlight in the brand’s innovative sneakers and apparel. We’re tasked with implementing a comprehensive global program that includes strategy, content creation, social media ad buying, and community management. And we couldn’t be more excited to help this iconic brand continue to #TakeFlight on social media.
”We chose Laundry Service not just for their expertise, but the culture and passion,” said Harshal Sisodia, Global Digital Director at Jordan. “Given the evolution of the space, it was critical that our social team could handle content creation and paid media under one roof, in real time, 24/7.”
The world-renowned, award-winning Michael Kors is a social media pioneer. It’s an honor to work with the brand to help activate the #JetSet global lifestyle. The photos below are from our #MKShanghai program in China. Over three days, 35 pieces of original content and a team of influencers generated 405,000 engagements, 22.5 million impressions and over 2,000 pieces of original content.
Starwood Hotels & Resorts
Starwood Hotels and Resorts is one of the world’s leading luxury hotel companies, with a history that dates back over 100 years to the classic St. Regis New York location. Tasked with expanding awareness of both the St. Regis and Luxury Collection brands, we send creators and influencers from their homes in the U.S., Indonesia, Sweden and Japan to Starwood destinations in Jaipur, Rome, Mallorca, Bangkok and more to explore, experience and document all that Starwood has to offer.
Between owned and earned content – amplified with paid media – we have been able to scale Starwood’s engaged community across Facebook, Instagram and Twitter. Aligning #GlobalExplorer with the Luxury Collection campaign, the hashtag became a hub for hotel guests and travelers to share their experiences, just as our influencers had. This led to over consistent use of the hashtag in UGC and earned Luxury Collection over 100 million impressions on Instagram.
Hip-Hop pioneer and business mogul Russell Simmons launched RushCard to provide instant access to basic financial services for millions of Americans who cannot or choose not to establish a traditional banking relationship. Working in tandem with RushCard’s legal team, we ensure that every social post responsibly informs users to take actions that empower them and make their lives easier. In addition to creating and distributing content, we have focused on building and managing a real-time customer service program, responding to 97 percent of all comments and decreasing RushCard’s call center volume and costs.
Our approach to content creation weaves seamlessly through owned, earned and paid media. Whether we’re targeting new card designs to everyone eligible for upgrades, sharing tips for tax season or inspirational video clips of community favorite Kimora Lee Simmons — we continuously disseminate engaging, meaningful content that serves our audience and business objectives.
Amazon’s Kindle Direct Publishing (KDP) is a fast, easy, and free way for authors and publishers to keep control and publish their books worldwide on the Kindle and Kindle reading apps. We also represent CreateSpace (CS), an Amazon company that helps people independently publish & distribute books in physical formats.
Using owned, paid, and earned media, our social media program consistently connects with a wide but targeted global audience throughout all phases of the writer’s journey: membership sign-up, writing, publishing and marketing. Through compelling content and experiences, the brands guide and motivate the community of authors around the world to achieve independent publishing success.
We love empowering Amazon’s community of creatives, and being a part of the fast-growing independent publishing movement.
essence is Europe’s top cosmetic brand for tweens, teens, and millennials. They selected Laundry Service to help them launch in North America!
As the official cosmetics sponsor of the Justin Bieber Believe Tour, essence used social media to engage Bieber and beauty fans through always-on omni-channel experiences. Our converged media program included content creation, Twitter parties, Faceboook apps, a microsite with interactive video and user-generated content, sweepstakes and contests, events across the country, and social ads.
Home of the Harvey Milk School
The Hetrick-Martin Institute, home of the Harvey Milk High School, wanted to take a stand against bullying through an authentic, positive campaign. To engage a passionate community of international supporters, we worked with UK pop group Erasure on the re-release of their hit song, “A Little Respect”. Proceeds from the track, music video, and merchandise were donated to HMI.
Across all media and platforms, the campaign received 55 million impressions. The video has received over 1 million views and continues to be shared globally. Responses from the internet community and press were overwhelmingly positive. The following Perez Hilton quote summed it up best: “Truly an amazing idea and an important message: Everyone deserves a little respect!” – Perez Hilton
Rachel Roy is a designer, entrepreneur, philanthropist and mother. The Rachel Roy brands inspire women to feel smart, confident, and individual. Working across owned, earned, and paid media, we help keep the RR audience highly engaged, while driving brand awareness and sales (at a 10:1 return on ad spend).
Our ongoing international work includes creative campaigns, media buying, content creation, influencer programs, brand voice development, audience acquisition, events, CRM, and more! If you love fashion, follow Rachel on Twitter, Instagram, Facebook, YouTube and Pinterest.
“We’ve been leveraging Facebook as an integral part of our marketing ecosystem because we have found our customers want to buy through that platform more than any other social channel. Facebook has done a lot for our brand: it has allowed us to build loyal audiences and learn about them, provide customer service, receive product feedback, reach the right shoppers and drive positive ROI at a ratio of 10:1.”
– Amy Rapawy, svp of marketing, The Jones Group
After taking Europe by storm, Desigual was ready to expand their presence in the United States, starting in NYC. We came up with a campaign — rooted in the brand’s Ibiza-centric values — to generate mass awareness around the grand opening of their flagship Soho store. The first 100 people to arrive at the new Desigual shop in only their underwear and bra would receive a free outfit worth up to $100. To promote this, we shot a video in the heart of Soho that featured a group of 30 “undie stars” racing 15 busy blocks toward the new Desigual store. Thousands of onlookers took photos and shared them across social, seeding the story.
The shoot took place one week prior to the grand opening event, giving us 48 hours to edit 4 hours of footage into 90 seconds. Hyper-targeting people in NYC, we distributed the video via influencers and paid media, resulting in 100,000+ views on YouTube in 24 hours. The shoot was featured on the front page of the Daily News, featured on Gothamist and other top blogs. Total impressions in the week leading up to the Undie Party reached 15 million.
The Undie Party event was a huge success, with several hundred people arriving in the middle of the night in their underwear before the store opened the next day. The Undie Party was extended by two additional days in order to accommodate the fervent demand of naked Desigual lovers, and continues to be used at Desigual store openings around the world.
SpaFinder was hoping to reach a new audience with engaging content, while also driving traffic to their website during the holiday season. With that, the #GiftWell program was born. The essence of the campaign: don’t become the punchline of an “awkward gift” story – give the gift of wellness!
To anchor our converged media program, we first filmed a video series in which entertaining influencers talked about the worst gift they ever received. The videos were hosted on YouTube and lived on the campaign landing page at SpaFinder.com/giftwell. To kick off the campaign, we facilitated a “Twitter Party” hosted by SpaFinder and everyone who participated in the hour-long Twitter chat using the hashtag #GiftWell was entered to win fun SpaFinder gifts. Throughout the month, we helped SpaFinder tell a creative story on owned channels via original content, influencer coverage, and paid media. Over the 30-day initiative, the #GiftWell campaign received 50 million impressions.