Team LS is 300 people.
Meet our leadership.
Founder + CEO
What’s up? Thanks for visiting. Since starting Laundry Service, I’ve spent my days and nights immersed in media, developing social and digital programs. The landscape is evolving at hyper-speed and it’s thrilling to be on the front lines. We work hard to keep up and take pride in our work. Check me on Twitter for my real-time thoughts on the space, and my VC firm to see latest and greatest social media technology.
Outside of work — there’s an outside of work? — I enjoy the NBA and an Internet addiction.
Chief Creative Officer
Heyyyyy. I’m the Chief Creative Officer @247LS. I feel like I’ve been here since forever… but previously I worked at MTV, Nickelodeon and Nick@Nite. I spend my days (and nights) at LS helping our clients develop a visual voice that can be implemented consistently across all digital channels. This ensures that all of the content we create everyday looks awesome, unique and is in line with your brand. I have two degrees from NYU: a B.S. in Studio Art + Marketing and a M.S. in Digital Imaging. I love rom-coms, new restaurants, wine, home decor blogs and Pinterest. I am obsessed with my son, Mo. He has crazy hair – proof.
Three agency guys are working late on a pitch when a genie shows up to grant each of them a wish. The copywriter wishes to become a famous author, so the genie sends him on the road for book signings. The Art Director wants to paint a masterpiece, so the genie sends him to the Louvre. The new business lead looks the genie right in the eye and says “get me those two assholes back here right now.”
That’s me in a nutshell, provided wishing for more wishes isn’t an option. I lead all marketing and new business at Laundry Service, and it’s my never-ending honor to represent the talent we have under our roof. I joined LS after runs at just about all the major agency holding companies, jumping at the opportunity to put politics and bureaucracy aside for the sake of amazing work and ecstatic clients.
I love basketball, food and anything related to the University of Michigan…yea, I’m that guy, every company has at least one.
I’m Chief Operating Officer at Laundry Service, keeping a watchful eye over our team, clients and . I live and breathe digital media: I’m that guy who downloaded that app you just heard about. I love operating tech & media businesses, and have been fortunate to spend the last several years in NYC doing just that.
After graduating from Harvard I honed my finance & ops skills at Goldman Sachs, HBO, UBS, Arkadium and others. On my Twitter you’ll find sober retweets about mobile platform paradigms; on Instagram you’ll meet my exceptionally photogenic wife and French bulldog Hank.
My name is Rob and I am the Executive Producer at LS.
I love being creative and making content that I’m extremely proud of.
I’ve been very lucky to spend my years doing what I love working on print, TV, film, and digital for Clear Channel, Food Network, Viacom, BBC, Sean Diddy Combs, COMPLEX, Nike, and more.
My job at LS is to fall in love with our clients, listen a ton, and provide creative solutions in photo and video that are inventive, honest, feel amazing, and look really really cool. It’s incredible that I get to spend my days developing and executing awesome ideas.
When I’m not at LS I’m either taking pictures, working on a short film, riding my bike, or getting lost somewhere new, I’m always looking for inspiration to do more.
Chief Innovation Officer
What a time to be alive. I proudly represent the “Oregon Trail Generation” – a group of people that learned how to use a computer before the internet and finished college before Facebook changed the way we connect with friends and loved ones. Being passionate and curious about rapid technological advances has shaped my career.
After graduating from Penn State with a journalism degree and dabbling in various fields of communication, I eventually recognized the dawn of a marketing revolution. Social media was completely changing the landscape for communications between businesses and humans. While working at one of the early social media agencies, I met Jason via a chance Twitter encounter and the rest is history.
As Laundry Service’s Chief Innovation Officer, I lead the way in discovering, incubating, and accelerating innovation that addresses agency products, services, processes, and business models. I have a VR headset on my desk, a Coinbase wallet on my phone, futurology newsletters in my inbox, 63 books in my Goodreads queue, and notifications every time Elon Musk tweets. I balance my passion and curiosity with healthy skepticism and wariness.
With 30+ years of living in NYC under my belt, I’m now based out of our L.A. office, enjoying beachside living with my wife, Heather, and our two cats.
VP, Client Services & Operations
Ah, you picked me… thanks! I’m the VP of Client Services & Operations at LS and have been with the team ever since I realized social media management was my
missedcalling. At LS, I oversee our all-star account teams and ensure that we’re always meeting our clients’ business objectives.
From social media and marketing to PR programs and event management, I’ve spent years exploring how the culmination of these techniques impacts a business. I’ve enjoyed representing some of the world’s biggest brands like MasterCard and Stand Up To Cancer, as well as major entertainment properties like Madison Square Garden and the Times Square New Year’s Eve celebration. Go big or go home, right?
On a personal note, I love nail polish, Christmas and Justin Timberlake… but not necessarily in that order. Follow me on Twitter at @ShaynaPilnick for more.
VP, Client Services
“It’s handled.” -Olivia Pope and Nicole Weltman. I mean, it’s basically my catchphrase. I’m VP of Client Services, which means I get to spend all day (24/7) solving problems for brands and delivering our clients exactly what they need (even if they don’t know it yet). My goal is to help our partners navigate the ever-changing social space, giving them a unique presence and allowing them to make a lasting impact. I balance the creative, strategy, and media in order to reach the right consumers on the right channels with the right content at the right time to drive ROI. Awesome, right?
Besides being social media-obsessed, I’m an avid college football fan (Go Gators!), with a serious love of traveling, penguins and of course red wine. The best way to get to know me? Follow me on Snapchat.
Bonjour je m’appelle Annie and I’m a French Canadian who moved to New York City to create social content for the world biggest CPG brands (Kraft Foods, Coca-Cola and Nestle.) A few years later here I am, VP, Content at Laundry Service. My goal is to make sure that as we grow, we drive efficient executions while always, always pushing creativity.
In my spare time I enjoy reading about new social media trends, taking loooots of photos and eat my way through NYC. Follow me on Instagram?
G’day mates! Yep, that’s right — I’m from Australia. Since moving to New York and replacing my riding kangaroo with the subway, I’ve had more time to focus on my personal and professional passion for social media.
I went HAM managing Groupon ANZ’s social media and working with crazy clients like Red Bull, Pringles, and Bacardi — and I go even HAM-er at Laundry Service!
Follow my #funnynotfunny sosh tweets here @jeremymleon
Director of Communications
Hey there! I am the Director of Communications for Laundry Service. I work on internal and external comms, supporting the phenomenal work of my colleagues. I have worked in the NYC Mayor’s Office and for other NYC agencies and nonprofits, primarily in government affairs and communications. I graduated from Columbia University and Howard Law School.
I love social media, real estate, technology, football, basketball, and golf. If you happen to see me on the course or at the driving range, know that despite my cool demeanor I am quietly and desperately in need of guidance.
VP, Client Services
Hello! I’m the Director of Client Services in the Portland office. At LS, I ensure our clients stay on top of their social game using smart, fresh, and engaging content and strategy, custom-created by our all-star team. Previously, I worked in consumer tech PR and at tech startups, driving social and digital success for clients big and small. When I’m not at work, you can find me cooking, catching up on tech trends and gadgets, and compulsively reading mystery novels.
Director, Community Management
Hiya! I am the Head of the Community Management Department at Laundry Service. By overseeing and mentoring my amazing team, I ensure that we are armed with the most up-to-date news on social best practices and platform thought leadership, so we can produce the greatest possible work.
With over 10 years of social media/digital/PR agency experience, I’ve gotten to work on a wide variety of brands, including USA Network TV shows, Absolut, Jameson, and I’ve even tweeted as Barbie herself. I also got to travel the U.S. for a year – right out of college – as a media spokesperson for the “Got Milk?” campaign…which I’m afraid means I’ve just dated myself.
When I’m not checking social media or reading Digiday, I’m probably watching a movie, catching up on Netflix, or (hopefully) traveling the world with my husband. And then I’m back on social to talk about all of it! I’m also the proud owner to the cutest little Frenchie, Fiona, who’s always acting adorably and sticking out her oversized tongue. Give her a follow on the Gram: @FrenchieGoneWild.
At Laundry Service, we eat data 24/7. As Laundry Service’s Analytics Director, I lead the way in confronting the challenges facing the social data landscape, working to standardize reporting and to maintain a reliable data infrastructure across the agency. In doing so, I ensure that our analysts are constantly generating insights to inform strategy, and identifying data sources to steer a data-driven process. In addition to managing the reporting process, I manage client/agency-wide platform evaluations, market research, and the LS Academy, Laundry Service’s knowledge sharing center.
Despite the uncertainties that come with the constantly shifting social media landscape, I thrive when venturing into uncharted territory. After graduating from Columbia, I made my start managing day-to-day social media operations at The Economist, covering events such as the Arab Spring and the 2012 US Presidential election. Since then, I’ve developed/managed analytics and strategy for iconic brands such as T-Mobile, Samsung, J.P. Morgan Chase, and HBO.
A few interesting things about me: I’m a runner and I’m training for the NYC Marathon. I was born and raised in Zimbabwe. I’m a leftie, and I love post-apocalyptic sci-fi movies.
Head of Production
Hey there! I’m the Head of Production, which means I oversee, manage, and develop our incredible production and post-production teams. My job is to come up with workflows and solutions that help us to be more efficient and to push the boundaries of creativity on a daily basis.
I’m that rare person who is just as happy to open Adobe Premiere as I am Microsoft Excel — I get equally excited about new cameras and creative as I do about actualized budgets and spreadsheets. Simply put, when things are running smoothly and we’re making amazing shit, I’m at peace. You know, for about five minutes.
I love my bike. I don’t like dogs (booooo!). A good meal makes my day, every day. Check me out here.
Hey there! I’m the Creative Director of Video, which is exactly what it sounds like: I’m here to develop the creative direction for all of our videos. More specifically, my goal is to make sure we’re constantly creating the best possible content for our clients that embodies the brand and brings value to their viewers. A natural born risk taker (just take a peek at my passport), I’m here to push the storytelling envelope.
I grew up between Connecticut and Central Asia, went to school in Michigan and NYC, and then spent a decade traveling the world to direct and produce videos for Save the Children. From Syrian and Somali refugee camps to studio shoots in NYC and LA, I’ve been able to capture some of the most intense and wonderful stories out there and bring them to screen.
Obviously travel is in my blood, and airports feel like a second home. I’m a sucker for a beautiful map, love exploring the outdoors and am always down for great dinner conversations about life, love, and other mysteries. Also, I really want a dog, but at this point I think I need to focus on keeping my plants alive.